Audience motivations to use an arthritis website

Predicting Website Audience Demographics forWeb Advertising Targeting Using Multi-Website Clickstream Data

Several recent studies have explored the virtues of behavioral targeting and personalization for online advertising. In this paper, we add to this literature by proposing a cost-effective methodology for the prediction of demographic web site visitor profiles that can be used for web advertising targeting purposes. The methodology involves the transformation of web site visitors’ clickstream pa...

Contextual approaches to visitor studies research : Evaluating audience segmentation and identity - related motivations

This paper assesses the use of audience segmentation in visitor studies research through an analysis of its application in the identity model of museum visiting proposed by Falk (2007, 2009). As an example of audience segmentation within visitor studies, we critically examine this model‟s application in a specific case at US zoos to elaborate some of its limitations. We argue that conventional ...

Disclosure to an Audience with Limited Attention

In our model, informed players decide whether or not to disclose, and observers allocate attention among disclosed signals, and toward reasoning through the implications of a failure to disclose. In equilibrium disclosure is incomplete, and observers are unrealistically optimistic. Nevertheless, regulation requiring greater disclosure can reduce observers’ belief accuracies and welfare. A stron...

Analyzing Students' Technology Use Motivations: An Interpretive Structural Modeling Approach

Antecedents of Website Acceptance and Use: An Interdisciplinary View

The nature and extent of use of a website is an important determinant of the success of an electronic business initiative. Hence, it becomes important to understand the different factors behind the use of a website by its intended users. Such an understanding would enable an organization to recognize the drivers of the use of its website and to strive to reduce the gap between the planned and t...